Every year, Esri hosts their largest in-person conference, the User Conference. At the tail-end of the event, a party is held to celebrate the conference and to thank the users for attending it. In 2019, the party was held in San Diego's Balboa Park. The park was divided into areas which represented a zone of San Diego. For each of these areas, an illustrated poster was created to serve as the key art for all of the printed collateral belonging to the area. Six posters illustrations were created, and over 300+ printed graphics were printed using them as art direction.

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