In 2023, at the end of Esri's User Conference, Esri hosts an after party at San Diego's Balboa Park. The park, which is a collection of different museums and courtyards, gets divided into different "lands" or "regions. In each of these areas, attendees can encounter different cultural foods and entertainment.
My task was to develop the art direction for each of the areas, the overall branding of the event, and the execution of all printed and digital collateral.
Seven illustrated posters were created to represent each area of the event, and over 300+ signs were printed.
Tools used: Procreate, Adobe Illustrator, Adobe InDesign
Event Wordmark
Poster Key Art
Event Signage
